Koche at The Strand

A few weeks ago, one of my favorite French brands, Koché, collaborated with one of my favorite places in the world, the Strand bookstore in NYC, and staged its pre-fall 2018 fashion show among the stacks.

Koché often holds its shows at unusual and historic Parisian spaces, but this was the first time that a New York locale was picked, with full audience participation. With a nod to street art and contemporary French sports culture, Christelle Kocher presented her new collection with demi-couture artistry that blurred gender boundaries and emphatically stated that reading never went out of style.

{ps} catch the full video of the presentation and the experience here.