“My first impression of Provence was smell – a mixture of orange blossoms, lavender, and rosemary,” wrote Olga Carlisle in 1969.
The allure of the sun of Provence – reflected in s&h’s new logo and branding, which I hope you love as much as I do (thank you, Jena Kane!) – has captivated many generations.
But why Provence? Why has it firmly found a place in my heart?
The smell of rosemary and thyme drying in the sun. The wisps of salt from the sea and the marshes. The sunsets – yes, you can see why they have served as inspiration for so many pieces of art.
But it is more than just the sights, the smells, the sounds.
In the words of Patricia Wells: “Was it just the sun or did this place have a magic way of magnifying ordinary pleasures?”
There is room (and industry) for artisans to continue to exist and thrive.
The overall atmosphere forces you to re-focus on the simple things in life and on how to be able to enjoy them as much as possible, in the moment. There is something very modern that way about the Provencal lifestyle. Being present – that’s what we are all still trying to work on, and they already have it down.
The food carries the sun with it, in the ultimate farm-to-table and sea-to-table way possible. The flavors are bright, zesty, and unobscured. They appeal to all the senses. And, at the same time, inspire us to live better, to live colorfully.
Provence is a way of life and – more than ever – a welcome reminder.